The total amount of users that reach a specific site is commonly referred to as web traffic. To an online store it represents the influx of potential buyers in the same way that the number of visitors to a real store do.
Traffic volume reports discern how popular a site really is. They provide additional information regarding which days of the week receive more audience, to what degree seasons influence in the amount of visitors and how traffic varies through time. In a way, traffic to a site is an indicator of interest; by determining the amount of traffic visiting an official movie site it is possible to measure the interest in a yet-to-be-released motion picture.
The type of visitors that enter a regular shop varies in many ways: depending on origin, visit duration, new or returning visitor, reason for the visit, etc. Keeping track of this in a regular store is extremely difficult. Imagine if a shop could easily understand what every customer has been looking for without having to worry about writing it down every time a new client asks a question or even determine the amount of time every single one of its customers spends inside the shop! Benefits driven from this information would be endless, leading to higher sale resolutions. The Internet allows gathering this information in an easier way.
